Adolf Hitler and the Holocaust Essay - 1114 Words

Germany’s fate was changed on April 20, 1889, the day I, Adolf Hitler was born to German official, Alois and my dear, Klara Hitler. Little did they know of what a miracle that had blessed them that day. My destiny was decided for me every time my father lectured me about the abhor Jews, taking up our German property, and beat me for the childish mistakes I made. I realized my destiny was to punish the faults in our once perfect nation. My father’s strict upper hand was not the only contribution to my great plan. At the age of sixteen, I left my home to pursue my dream of becoming an artist. I enrolled myself into the Viennese Academy of Fine Arts. The vile Jews in charge of the school denied me acceptance into the school. I spent†¦show more content†¦When I regained my sight, I sought out revenge. In 1933, after years of working with the members of the Nazi party, I climbed my way up the ladder to success, and became an official leader of Germany. As so on as I came into power, ghettos were placed around Germany to house the Jews and their disgusting lives away from society. The ghettos soon became overpopulated, everywhere you looked, scrawny, dead Jews lay. So, to dispose of the weak, sick, old, or rebellious, concentration camps were placed all over Germany. There, we disposed of the Jews in an efficient way, cremation. Using this system, we executed millions of Jews. C. The first time I walked through the streets of Warsaw, the most populated ghetto, housing over four hundred thousand Jews was June 1, 1937. From over the ghetto’s fence, the smell of retched death seeped over. Every man with me pinched their faces in disgust. An officer walked over to greet us at our station wagon. The excitement in his eyes of meeting greeting me was admiring. He reached his hand out and nervously stated, â€Å"I can’t believe I am meeting the one and only Adolf Hitler. How do you do, Sir? Sargent? General?† I shot my hand out confidently, and shook his hand, â€Å"Good Day, officer. I have finally gotten the time to visit Warsaw, my apologies for waiting so long. You know what they say,Show MoreRelatedAdolf Hitler and the Holocaust1249 Words   |  5 PagesAdolf Hitler was the driving force behind the Holocaust. Many people think he was insane to torture the human race that way. Others praise him for attempting to exterminate the Jewish people. Some wonder what was going on inside his head when he had the first thought and/or plan of the Holocaust. A majority of the world just want to know what drove him or what made him hate the Jewish race so much. Studying Adolf Hitler’s beliefs can give the world history because he gave the world an insightRead MoreAdolf Hitler And The Holocaust1078 Words   |  5 Pages Adolf Hitler played a major role in WWII. Hitler was anti-Semitic. Anti-Semitic is to be against Jews. Hitler’s perspective of perfection was a blue-eyed, blonde-haired white person; most Jews did not fit this description. This view is what caused the Holocaust. The Holocaust was a period of time in which many Jews were killed in camps. He also believed that he could bring Germany to greatness once again. Because of Adolf Hitler’s actions and beliefs, he was an important figure inRead MoreAdolf Hitler And The Holocaust Essay905 Words   |  4 PagesAuschwitz On January 30, 1933 Adolf Hitler was appointed the German chancellor. This was the beginning of the most tragic and horrifying mass murder the world has ever known. Adolf Hitler was a man who despised Jews and blamed them for everything that had gone wrong in Germany. He wanted to annihilate every living Jew in Germany through a plan that he called â€Å"The Final Solution.† To fulfill his master plan, he appointed German SS officers to round up mass amounts of Jews and ship them off to deathRead MoreAdolf Hitler And The Holocaust Essay1105 Words   |  5 PagesAdolf Hitler and the Holocaust. The Holocaust is the word used to describe the mass murder of approximately six million European Jews during Adolf Hitler’s rule in Germany. Among the Jews were also other groups described as â€Å"Sub-Humans† such as Gypsies, homosexuals, intellectually challenged, political prisoners and most Eastern Europeans. German lacked confidence in their weak system, the Weimer Republic. Adolf Hitler, the chairman of the Nazi Party by 1921, was a World War I veteran who still believedRead MoreAdolf Hitler And The Holocaust1667 Words   |  7 Pagesthe more sharply they became distinguished in my eyes from the rest of humanity,† Hitler wrote in Mein Kampf, describing his feelings when he first arrived in Vienna in 1925 and began to develop anti-Semitic ideas. The Holocaust was when the Nazi’s eliminated the Jewish people under Hitler’s rule. This was one of the most gruesome events in world history. There were three main reasons why Hitler started the Holoca ust and exterminated the Jews: he had a need for power; he was convinced the loss ofRead MoreAdolf Hitler And The Holocaust2262 Words   |  10 PagesWhen Adolf Hitler rose to power in 1933, he had a belief that race was the sole matter that defined the culture of a civilization. He influenced the country of Germany to change the ideological values that they previously abided by. This change marked the beginning of a new era, which led to the most pure ideological genocide that can be remembered to this day since there was no pragmatic motivation throughout the time period the Holocaust took place. It is a dark mark in the history of westernRead MoreAdolf Hitler And The Holocaust2948 Words   |  12 PagesAdolf Hitler, chancellor of Germany from 1933 to 1945 and fà ¼hrer of Nazi Germany from 1934 to 1945, was the mastermind behind both World War II within Europe and the Holocaust. In the â€Å"Final Solution,† concentration and extermination camps were implemented in an a ttempt to rid of the Jewish population entirely. Such a task, genocide, would not be done easily. By the end of World War II, over six million Jews had been killed. However, not merely Jews were subject to mass murder, but nearly five millionRead MoreAdolf Hitler and The Holocaust Essay729 Words   |  3 Pageshandicaps. This geonocide, led by Adolf Hitler, who was the chancellor and future dictator of Germany, resulted in the death of six million Jews and thousands of other innocents. The Holocaust is arguably the worst thing that has happened in our history. In our modern world we still have racist and religious problems accross the world particularly in the Middle East and Africa. By studying the Holocaust we can learn many things and gain a perspective on our lives. Adolf Hitler, leader of the Nazi politicalRead MoreAdolf Hitler and The Holocaust Essay1519 Words   |  7 Pages On January 30th, 1933, Adolf Hitler became a dictator of Germany, which marked the start of the twelve year massacre, the Holocaust. The Holocaust lasted until May 8th, 1945, when Europe won World War II. During the event of the Holocaust, six million Jewish followers were murdered; nearly two-thirds of the European Jewish population and one-third of all the Jewish population in the world. The Nazi Party not only targeted the Jews, but communists, Marxists, and anyone who stood up to, or posedRead MoreAdolf Hitler and the Holocaust Essay611 Words   |  3 Pagesquestion, Why? Why would someone like Hitler murder millions of people in an act of mass genocide? I personally think that no one truly knows the answer to that question I do however, however know why we would study something like the Holocaust, and likewise WWII. In order to explain it sufficiently I think that one must start with the story of Adolf Hitler. In 1889, on April 20th Adolf Hitler was born. As a young Austrian boy, Hitler wanted to be an artist and applied at

Hershey Marketing Free Essays

The Hershey Company 1. History and Overview The first Hershey’s Chocolate Bar was produced in 1900, six years after the firm that would become The Hershey Company (â€Å"Hershey†) was founded by candy-manufacturer Milton S. Hershey. We will write a custom essay sample on Hershey Marketing or any similar topic only for you Order Now 2. Strategic Planning, Corporate Vision Until late last year when Hershey announced plans to revamp how it organizes its business with two new strategic business units—one for chocolate and the other for sugar confectionery—the company’s marketing organization was comprised of five primary product groups and three divisions: Hershey North America, Hershey International and the Global Marketing Group. According to their 2009 Annual Financial Report, this organization structure allowed Hershey to capitalize on unique customer and consumer trends, leverage marketing and sales leadership in the US and Canada, and focus on key growth areas in global markets (Annual Report p. 2). As indicated by a November 2nd, 2010 press release, the new structure is meant to leverage competencies for global growth, strengthen regional focus with additional resources, and augment confectionery consumer insights and innovation capabilities. (http://www. hehersheycompany. com/newsroom/news-release-1490640. aspx) In 2009, Hershey put forth their first Corporate Social Responsibility Report. In the opening paragraphs of this report they call Corporate Social Responsibility integral to their mission of â€Å"Bringing sweet moments of Hershey happiness to the world every day. † Kotler and Keller (27) contend that not only should a mission statement be short, memorable, meaningful, and enduring, it sh ould provide employees with a shared sense of purpose, direction, and opportunity. Hershey is attuned to these needs. The report elaborates, â€Å"Our employees are committed to our mission†¦In all of our efforts, we are guided by our values, which have enabled our company to succeed over the long term. † Hershey’s internal marketing strategy is driven by their stated corporate values—â€Å"One Hershey: A global and diverse team, operating with integrity, working together, determined to make a difference (Hershey Our Values). Kotler and Keller (29) identify the importance of utilizing three specific nternal groups toward the goal of successful strategy making: employees with youthful perspectives; employees far removed from company headquarters; and employees new to the industry. In a concerted effort to encourage ideas from the younger generation, Hershey has implemented an innovative approach by putting in place an Ramp;D mentoring program where new Millennial employees are paired with experienced Boomers. Hershey recognizes that Millen nials have categorically received greater support from their schools and families and expect it from their employers as well. Hershey also has a program called Quality Through Excellence that engages â€Å"the most committed and energetic thought leaders from all over the company and from different functional areas. † Among other things, these employees are charged with the duty of provided feedback to the company about what’s going well and what needs to be changed. Further, they have redesigned their performance management system to reward employees for their contributions to the success of the company. Attracting, Developing and Retaining Talent p11) A superior value chain incorporates a high level of product quality, service, and speed (Kotler and Keller 23). The conjunction of these components allows marketers to achieve profitable growth by, among other things, building loyalty and capturing customer lifetime value. Hershey has an ongoing commitment to deal fairly and ethically with all parties in its global value chain which extends from the farmers who supply raw materials for ingredie nts to consumers all over the world. They are dedicated to conserving energy and reducing emissions throughout their value chain, beginning with a company-wide initiative in 2007 to reduce greenhouse gas emissions in both their facilities and their transport operations. (CSR Report 26) 3. Strategic Planning-Business Vision Hershey relies on strong Ramp;D efforts to continue making progress in the areas of cost reduction, quality assurance, and process improvement. Their research and development initiatives are centered on the creation/ improvement of new/existing manufacturing methods. Recent Ramp;D activities have enabled Hershey to offer customized products which have turned out to be a major growth driver (SWOT 2). Hershey’s ability to capitalize on its internal strength in manufacturing continues to benefit the company. Another strength the company boasts is a robust and diverse product portfolio. However, though the company does not demonstrate an overdependence on a particular product segment, it does face the threat of dependence on a single customer. Hershey sells its products to various wholesale distributors, department stores and grocery stores, however, in 2009 more than a quarter of the company’s net sales were derived from sales to McLane Company, Inc. (SWOT 4). While Hershey has huge opportunities to expand in the emerging markets, specifically in India and China where disposable income continues to steadily rise, the company also faces the threat of a growing counterfeit goods market. This threat not only affects sales, it affects the image of established brands (SWOT 4). Underperformance of counterfeit products will have a significant negative impact on consumer confidence. In addition to the added competition the counterfeit market brings, Hershey will also continue to see new players enter the market. This will create a still greater challenge to keep costs down in order to stay competitive. When the company began more than one hundred years ago, it was granted immediate success with its low-cost, high quality milk chocolate. Though one of Milton Hershey’s founding principles that has persisted over the years is to â€Å"make and sell a high-quality product at a fair price† (CSR Report 7), another threat Hershey contends with is changing consumer preference. The company is experiencing changing consumer trends toward premium and trade-up product segments (SWOT 4). † In order to adapt to the changing marketplace, Hershey will have to continue to constantly develop, produce and market new products. 4. Marketing Strategies In 1963 Hershey acquired H. B. â€Å"Harry† Reese’s Candy Company which had been making chocolate-c overed peanut butter cups since 1928. In the early 1980s Hollywood producer Steven Spielberg met with Hershey executive Jack Dowd. The two struck a deal and the newly developed Reeses’s Pieces appeared in the legendary box office hit, E. T. : The Extraterrestrial. Fortunately for Hershey, the candy shared in the success. (thehersheycompany. com) Early this year in Las Vegas, NV, at the 2011 Consumer Electronics Show, Hershey unveiled Reese’s Minis—smaller unwrapped versions of Reese’s Peanut Butter Cups. According to Anna Lingeris, spokesperson for Reese’s, â€Å"Techies at CES seek out cool innovations like min-tuners, mini-cams, nano-mice, mini-keyboards, and gotta-have gadgets so small you could fit a fistful in our pocket, so who says the next, big mini innovation can’t come from a candy company? (Business Wire 1/6/2011)† It remains to be seen whether this latest Reese’s marketing blitz is a success, however, the videos which spoof the â€Å"unboxing† trend in the tech world have had widespread play on YouTube and across a number of social networ ks (Business Wire 1/6/2011). This product falls in the popular hand-to-mouth category that, according to a recent Hershey presentation, presently makes up 16% of chocolate sales (adage. com 10/21/10). Erin Swanson, a Morningstar analyst, points out that this product is lower risk because it is an extension of an existing brand instead of an entirely new one. Hershey has tried its luck with some recent similar brand extensions. Modeled after Reese’s Pieces, early last year Hershey launched Almond Joy Pieces, York Pieces and Hershey’s Special Dark Pieces. According to a Hershey spokeswoman, Jody Cook, they launched these new products in hopes they would â€Å"entice consumers who eat the traditional form in a private setting to share a bag of Pieces in a social setting (nytimes. om 2/17/10)†. In 2005 the company introduced cookies by each of these three brands which were all discontinued a few years later. Hershey promoted the new product launch with a â€Å"wrapper reward program† which encouraged consumers to be one of the first 25,000 to mail in a wrapper from the full-size version of one of these candies. In turn, participants received a coupon for a free bag of the smaller product. Hershey relies on promotional programs like this one as a marketing strategy to stimulate sales of certain products at various times throughout the year (2009 Annual Report p 5). We have a variety of promotional programs for our customers as well as advertising and promotional programsfor consumers of our products. We use our promotional programs to stimulate sales of certain products at various times throughout the year. Our sales are typically higher during the third and fourth quarters of the year, representing seasonal and holiday-related sales patterns. In late 2010 Hershey revealed plans to launch TV ads for PayDay and Hershey’s Syrup—two products that haven’t been promoted on television for a decade—alongside the new campaign for Reese’s Minis and Hershey’s Drops. According to CEO David West, this decision was made in response to the positive results from a pledge in 2008 to increase ad spending by 20% for two years. â€Å"Sales analysis consists of measuring and evaluating actual sales in relation to goals (Kotler and Keller 34). For the most part, the spending on these recent brands has exceeded expectations. Effective sales analysis highlighted the strong results Hershey won from their amped up efforts at promoting core brands like Kisses and Reese’s and caused them to later extend this effort to Twizzlers and Kit Kat. How to cite Hershey Marketing, Papers

Ecommerce Essay Thesis Example For Students

Ecommerce Essay Thesis Internet By: JB Communications Technology: Global Information Infrastructure jkylewalke Introduction We are in the midst of a global information revolution driven by the convergence and proliferation of information and communication technologies. The telecommunications sector is changing at warp speed, driven by technological innovation that results in new equipment and services, and also by new entrants and alliances between companies with experience in a wide range of information industries from telecommunications to broadcasting to computer hardware and software to publishing. Three major trends are driving these changes: the rapid introduction of new technologies and services; the restructuring of the telecommunications sector; and globalization of economies and of communications. Together these developments are not only changing the world of telecommunications, but the ways people work, learn, and interact. The Death of Distance The death of distance as a determinant of the cost of communications will probably be the single most important economic force shaping society in the first half of the next century. The death of distance could have profound implications for both individuals and organizations. The ability to work anytime, anywhere allows road warriors to work without offices on planes, in hotels, and at client sites, and enables information workers to telecommute from their homes rather than traveling to work. This flexibility can be two-edged for individuals, who can work wherever they choose but may never escape the virtual workplace. Organizations may reduce their overhead costs and improve their productivity, but they must also learn how to manage their decentralized work force. One major technological trend is the extension of information superhighways in the form of broadband networks; another is the increasing ubiquity of communications using wireless technologies (that will, however, initially provide access to squirts rather than floods of information). Personal communications networks using microcellular technology will allow people in urban areas not only to talk on pocket-sized telephones, but to transmit and receive data using wireless modems. In rural and developing areas, these services may be available from low earth-orbiting (LEO) satellite systems. On an international level, the death of distance has profound implications for the globalization of industries and national economies. Rural regions in Europe and North America may lure businesses with their pleasant environment and lower labor costs; however, they are no longer competing only with cities in their own countries. Companies may hire information workers in developing countries where labor is far cheaper, not only for data entry and word processing, but for writing computer programs. Conversely, developing countries now find themselves competing in global markets, where quality and suitability of products may be as important as price. Global networking : Changing the geography of business Telecommunications networks now link manufacturers with assembly plants, designers with factories, software engineers with hardware vendors, suppliers with retailers, retailers with customers. No longer is it necessary to have all the expertise in house. Software engineers in Silicon Valley complain that they are laid off while contractors transmit code from Russia and India. Freelance designers can now send clothing patterns directly to an automated garment factory. Customers can order anything from airline tickets to winter clothing online and do their own banking and bill paying electronically. These trends open opportunities for innovative entrepreneurs around the world. For consumers, they offer more choice and lower prices because there is no overhead cost for sales clerks and order takers. Yet these changes pose threats to traditional businesses as well as to employees. Increasingly, companies that want to compete on price will have to wor k smarter to reduce costs and respond to market changes, while others will have to rethink how to add value to attract customers. High levels of customer service and individualized attention are likely to become more important. As Wells Fargo found, a bank that offers assistance from a human twenty-four hours a day in addition to online electronic banking can attract new customers. And computer vendors that offer free and easy-to-reach customer support may be able to charge a premium, or at least not lose customers to commodity discounters. More than half the computers in U.S. offices are linked to local area networks (LANs). Increasingly, businesses are also linking into the Internet to reach counterparts in other organizations, specialized databases, and .u6bc23cfe2673eae8fcdb42c2dab792c4 , .u6bc23cfe2673eae8fcdb42c2dab792c4 .postImageUrl , .u6bc23cfe2673eae8fcdb42c2dab792c4 .centered-text-area { min-height: 80px; position: relative; } .u6bc23cfe2673eae8fcdb42c2dab792c4 , .u6bc23cfe2673eae8fcdb42c2dab792c4:hover , .u6bc23cfe2673eae8fcdb42c2dab792c4:visited , .u6bc23cfe2673eae8fcdb42c2dab792c4:active { border:0!important; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .clearfix:after { content: ""; display: table; clear: both; } .u6bc23cfe2673eae8fcdb42c2dab792c4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6bc23cfe2673eae8fcdb42c2dab792c4:active , .u6bc23cfe2673eae8fcdb42c2dab792c4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .centered-text-area { width: 100%; position: relative ; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6bc23cfe2673eae8fcdb42c2dab792c4:hover .ctaButton { background-color: #34495E!important; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6bc23cfe2673eae8fcdb42c2dab792c4 .u6bc23cfe2673eae8fcdb42c2dab792c4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6bc23cfe2673eae8fcdb42c2dab792c4:after { content: ""; display: block; clear: both; } READ: Rough draft Essay